TextWik SMS marketing software is described as “simple and powerful SMS marketing enterprise software and tools to engage existing clients, quadruple your leads and increase conversion rates with unspeakable power.”
That’s a pretty bold purpose statement, but the reality is, it is well-founded. Modern mobile marketing using the power of SMS offers possibilities that online marketers just a few years ago Continue reading →
Trademarked Words and Shapes – Are You in Compliance?
Trademarked words and shapes are a surprisingly large group of common words and everyday shapes that have been registered by various companies as their trademark.
A trademark is defined as a “recognizable sign, design, or expression which identifies products or services of a particular source from those of others1” A trademark is not necessarily registered. Many companies use a logo, name or symbol to represent themselves that is not registered. On the other hand, a registered trademark is a trademark that has been legally registered so that no one else can use the same sign, design or expression to identify similar products.
A red registered trademark (®) logo. (Photo credit: Wikipedia)
Generally, a trademark only applies to the particular market niche it is being used in. Therefore, it is possible to use a common brand name for one product to market an entirely different product or service. Delta is a very good example, where it is used for an airline, speakers, faucets, controls and dental care, just to name a few.2 Quite a surprising number of well-known trademarks are shared by more than one brand.
Customer support can be pretty maddening when you need help, especially if you have a “situation” going. Here’s my experience. This is actually very typical when dealing with customer support with many companies.
Today… I finally got a Support Manager. For anyone familiar with trying to get help from Support from many companies, you may have noticed it can be a bit frustrating.
Be patient! Here’s exactly how it works. I can tell you this from many years of experience dealing with customer support for MY customers. Plus, I have sat in the Support chair. I understand what they go through, too.
Support is a crazy busy job. I mean CRRRAZY busy! In the course of the day, you get a lot of requests that really are a huge waste of time. I mean, people will go to the trouble of putting in a support request to find out cold it is in Atlantic City! Continue reading →