Tackling the Trash

Tackling the Trash – getting rid of things that clutter up life and slow you down

Tackling the trash is the kind of chore you don’t enjoy, but the consequence of not doing it is hard to forget!  If you have a business, whether online or off, the time is going to come when you have to deal with the trash.   tackling the trash

In business, trash can be defined as anything that appears on or near or attached to your premises and/or business that is not valuable for the company purpose, which boils down to its ability to earn income. Continue reading

Ad Network Schemes

Ad Network Schemes – why Ad Networks don’t work

Ad network schemes are everywhere. While not necessarily illegal, how ethical are they? When something is advertised as being extremely cost-effective and effective as an advertising tool, should it not deliver?

What is an ad network? Simply put, it is a system, designed in much the same format as a network marketing program or worse, a pyramid scheme or ponzi. They are sketchy in their legality, sneaking under the radar mainly because they aren’t directly charging or promising money.Ad Network Scams pyramid scheme

The similarities are very strong in every other way. They promise that if you join their HUGE network, you will be able to advertise your wares, service or business opportunity to thousands upon thousands of people. Continue reading

Non-converting Traffic

Non-converting Traffic – like deer tracks to the hunter

by Dave Cottrell

Non-converting traffic is about as valuable as deer tracks are to a hungry hunter.

A hunter friend of mine once made the following observation:

non-converting traffic tastes like dirt

Deer tracks aren’t very filling and they taste like dirt.”

His point was that when you’re out hunting for deer, simply finding lots of tracks is no good. Unless you find a deer standing in them, you’re going to go home empty handed.

Visits to your ad or website (hits) on the internet is just like those deer tracks. Unless someone actually BUYS something from you, all those hits mean very little.

For example, I can literally show you how to get thousands and thousands of hits to your website, without you doing anything, real hits defined as when your website opens in a computer browser somewhere in the world, but without a single sale or even a click on one of your ads!

Don’t be fooled by those who try to sell you “Amazing NEW software” that will generate thousands and thousands of hits. Don’t get conned into spending big bucks on hits. These people are simply selling tracks that aren’t very filling and taste like dirt.

Every good hunter knows that what you need to do when you go out is not to spend all your time looking for tracks, but to spend your time looking for the creature MAKING the tracks!

That means you have to anticipate where it will be and be there to intercept it. You have to understand how it thinks, what it likes, what it needs, where it eats, where it sleeps, where it drinks, and be able to be there waiting for it.

Similarly, you need to know your target market when you are advertising, and you need to be there where your buyers are. You need real eyes on you ads looking for your product or service, or you will be doing little more than chasing tracks.

Remember, they aren’t very filling and they taste like dirt. What part of your “hunting” are you going to change, today?